Jacobsen, Annie: 72 Minuten bis zur Vernichtung (E-Book)

InhaltsangabeForeword. Introduction. Part I: Understanding Your Online Reputation. Chapter 1: Your World Is Now Radically Transparent. Chapter 2: You Don't Own Your Company's Reputation. Chapter 3: Developing Your Personal Brand. Chapter 4: Navigating the New Rules of Engagement. Part II: Building Your Radically Transparent Reputation. Chapter 5: The Art of Generating Buzz. Chapter 6: Managing Your Reputation with SEO. Chapter 7: Using Multimedia Content to Engage Your Audience. Chapter 8: Writing Engaging Text. Chapter 9: The Power of Blogs. Chapter 10: Social Networking. Chapter 11: Your Online Activities: You Are What You Do. Part III: Monitoring, Repairing, and Planning your Online Reputation. Chapter 12: The Importance of Reputation Monitoring. Chapter 13: Monitoring Your Online Reputation. Chapter 14: Repairing Your Online Reputation. Chapter 15: Seven-Step Action Plan. Index.

Andy Beal is a consultant and one of the world's most respected experts in online reputation monitoring and management. He has worked with Motorola, Lowe's, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning Marketing Pilgrim blog (marketingpilgrim.com), Beal has been featured in Dow Jones, Washington Post, and BusinessWeek. He is a frequent speaker at such trade shows as Search Engine Strategies and Direct Marketing Association, has published more than three dozen articles, and has been featured in The Wall Street Journal, Washington Post, and BusinessWeek. Dr. Judy Strauss is a consultant, international speaker, former entrepreneur, and previous marketing director of two companies. She is an award-winning author of 11 books and numerous scholarly articles on internet marketing topics. She coauthored E-Marketing, the first textbook on internet marketing. She currently teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada, Reno. She has won numerous awards for teaching, writing, and entrepreneurial activities.